1. Keyword Research:This is very important section of your SEO crusade. You may have nicely designed website with powerful programming however it costs nothing without getting any visibility in search engines. Keyword research can guide you about search phrases and terms, people use to find products / services to drive traffic to your competitor’s websites. We have a lot of keyword research tools available over the web. Please find some free keyword research tools listed below:

• Word Tracker
• Keyword Tool External
• Webmaster Toolkit
• Free Keyword Tool

2. Title Tag Optimization:Search engines gives great weight-age to title tags in a website. Title of a page should ideally be SEO optimized with a small number of keywords. Try to put keywords that describe your product / services optimally in title of a page to get good results.

3. Meta Tags Optimization:These tags basically provide structured metadata of a website to search engines. Meta tag content actually known as a weapon for top search engine positions however this is not as easy as it looks like. A lot of research is required to add content, keywords and description in Meta tags. These tags are placed in the head section of a web-page.

4. Content Optimization:There is no surprise, that content formatting and presentation for the content are the main part of the SEO process. Implementation of Headings & Bold tags to content actually work calmly in this process. I personally recommend adding at least 5% to 10% keywords in the content to make it better.

5. Hyperlink Optimization:Search engines also look for keywords, linking to page that have closely related content. So we should try to include most important keywords within the hyperlink itself. Make sure that hyperlinks we use should encourage further surfing to your users for better results.

6. Image Optimization:Image optimization for search engines can drive many visitors who search for images over the web. We can make images search engine friendly by taking care of few steps like: adding keywords in alt tags, enabling image search option at Google web master tools etc.

7. Search Engine Friendly URLs:Well this relates to the technical part of a web site in which web developer can play with the code to make URLs Search engine friendly. Complex URLs are often dubbed dirty URLs because they tend to be littered with punctuation and identifiers that are at best irrelevant to the search engines.

8. XML Sitemap Creation, Submission & Authentication on Google, Yahoo & MSN:This is an important process in which we inform search engines by submitting sitemap and make their work easy, to crawl our website URLs better. After submitting a sitemap, search engines bots get a quick access to the web pages in which they can navigate and collect information easily. Some of free sitemap creation tools are:

• XML Sitemaps
• Make a Sitemap

9. Robots.txt Optimization:This is one of the most fundamental steps while optimizing a website. By using the robots.txt file you can tell the search engines what directories and files they should include in their search results, and what directories and files to avoid. There are many tools available to write this file over the web, some of them are listed below:

• Generate Simple Robots file
• Robots.txt Generator

10. Social Media Optimization:Social media Optimization is considered as the part of SEO these days. It actually focuses on driving traffic from sources other than search engines. There are many social networking websites like Facebook, Twitter, LinkedIn, Myspace, Digg, Stumbleupon etc. in which we can submit our web pages and gets a lot of unique visitors. This also includes participation in discussion groups, commenting on other websites, blogging and posting status updates on social networking websites etc.

Source: http://www.cssrex.com/tips-tricks/top-10-effective-search-engine-optimization-seo-technique/

SEO tools rarely free and costs sometimes more than what we probable and especially the small business organizations often find themselves in big trouble. Hence, in this post, I will include some of the best SEO tools that have prescribed by many professional Search Engine Optimization and are Free!

Google Webmaster: Google webmaster is a free SEO tools center for webmasters that provides huge information’s about your websites SEO health. All you need is a G-mail account to reach your SEO backbone. Google webmaster provides you all the information about the website’s backlinks, highly occurred keywords in your content with its variations, crawl errors, HTML suggestions and many more

SEOmoz: SEOmoz is one of the highly reputed SEO software developers in Search Engine Optimization community and it also offers free SEO services for users, but at some extent. SEOmoz requires nothing to use their free tools, but a little sign up process. SEOmoz offers varieties of SEO tools with huge information for optimization, from SEO toolbars to backlinks comparison of yours and competitors website.

Open Site Explorer: Open site explorer is a branch of SEOmoz and it is another effective SEO tool for checking your link popularity and analyzing backlinks. SEOmoz and Open site explorer being same at the root, it enables your access in both websites with same login information. Furthermore, open site explorer helps you to find out the keywords that your competitor use the most while building links, such information can be best tips for optimizing your websites against your competitors in your niche.

SEOtoolset: Bruce Clay is one of the respected figures in the SEO niche and he is also the author of a book called “Search Engine Optimization for Dummies”. If you want to read and learn something good on SEO than I think this book should do well for you. Besides, if you are looking for a free SEO tool that has no hassle of signing up and allows instant result than Bruce Clay website SEOtoolset can be your ultimate. His website offers free SEO tools focused for both professionals and amateurs because you can even find a tool that helps you generate the source code of any webpage.

Alexa: If SEOtoolset didn’t satisfied your hunger and you are wondering for any other free SEO tool that needs no signup and can have a trouble free access than I think Alexa can meet your need. Alexa offers great information about websites by simply searching your desired website in the search box and clicking details tab, it can generate you the bouncing rate of the website, top search queries, site backlinks etc.

Source : http://www.linkedin.com/news?viewArticle=&articleID=474180501&gid=70943&type=member&item=50419271&articleURL=http%3A%2F%2Fmanojsingh1078.blogspot.com%2F2011%2F04%2Flist-of-five-free-seo-tools-for-seo.html&urlhash=GHNh&goback=.gde_70943_member_50419271

And do SEO with us you are guaranteed to get results in no time.

SEO is the process of improving web pages so they rank high in search engines for a specific keyword phrase. SEO is divided in two categories: on-page optimization and off-page optimization. On-page optimization it refers to every method you use that change the page code; off-page optimization equals link popularity (more on this later)

On-page SEO

Search engines are constantly improving their algorithm so they can provide more relevant results. A relevant site is one that provides quality content for its readers so after you have chosen your keyword phrases build the content of your pages around those keywords.

On page means the code page optimization so, in this phase, you should pay special attention to the following:

1. Title Tag

The title tag is one of the most important factors in achieving high rankings. A title tag is essentially an HTML code that creates the words that appear in the top bar of your Web browser. Usually, the Title Tag is the first element in the <Head> area of your site, followed by the Meta Description and the Meta Keywords Tags. These are the general rules you should follow when optimizing your title tag:

• Use in your title maximum 3 keyword phrases and 100 characters
• If possible, don’t use stop words like “a, and, or”
• Avoid spam: don’t repeat the same keyword in your title more than twice; it’s considered spam. Also, some engines penalize for using all CAPS.

2. Meta Description tag

The META description tag describes your site’s content, giving search engines’ spiders an accurate summary filled with multiple keywords. The META description tag should contain multiple keywords organized in a logical sentence.

• Place the keywords phrase at the beginning of your description to achieve the best possible ranking
• Many SE’s use this to describe your site so make sure you not only repeat each of your keyword phrases (max 3) at least once but make this a true representation of the page that the visitor will be viewing, and try to keep it under 255 chars

3. The Meta Keywords Tag

The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy. How does this help you? Well, for most major crawlers, it doesn’t. That’s because most crawlers now ignore the tag. The meta keywords tag is sometimes useful as a way to reinforce the terms you think a page is important for on the few crawlers that support it. For instance, if you had a page about hotels in London AND you say the words “hotels in London” at various places in your body copy — then mentioning the words “hotels in London” in the meta keywords tag MIGHT help boost your page a bit higher for those words.

The meta keyword tag is also sometimes useful as a way to help your page come up for synonyms or unusual words that don’t appear on the page itself. For instance, let’s say you had a page all about budget hotels. You never actually say the word “cheap” on this page. By having the word in your meta keywords tag, then you may help increase the odds of coming up if someone searched for “cheap budget hotels” Of course you would greater increase the odds if you just used the word “cheap” in the body copy of the page itself. You should include up to 25 words or phrases, with each word or phrase separated by commas.

4. Body text

This is what your surfers will actually see when coming to your site. There are many issues to consider when placing keywords in the text of your pages. Most search engines index the full text of each page, so it’s vital to place keywords throughout your text. However, each search engine uses different ranking algorithms.

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