Ever since it first appeared on the blogosphere in 2009, the term ‘content curation’ continues to be an important catchphrase in digital marketing circles. All Internet marketing professionals who wish to excel in their field should consider including content curation within their online marketing strategies.

Content curation is the task of sorting through the huge amount of content on the Internet, and presenting selected pieces of content in a logical manner, organised around different topics. Or in other words this is organizing and sharing the most relevant content on a particular subject. Though content curation seems like a news service, like Google News, there is one major difference. Rather than a computer doing the automated sorting, there is a designated human being who will be doing the searching, sorting and publishing.